I'm Aurora
I am passionate about innovation, marketing and communication.
I Graduated in communication sciences, marketing and digital media from LUMSA, with a thesis in corporate promotions and revenue management, focusing on customer experience and technology applied to today’s promotional development in the fashion & luxury sector.
Currently a marketing student in the master’s degree program at LUISS Guido Carli.
About Me
Developing With a Passion While Exploring The World.
I am an empathic, determined, ambitious person to whom
like to work in a team. Curious and looking for environments
challenging.
I like to plan and organize efficiently
work in order to pursue the goals set with
success.
In my free time I like reading, cooking, skiing, playing
the piano, visit places of worship, art museums and take
part at events.
MASTER DEGREE
University Luiss Guido Carli
Marketing ( LM-77)
BACHELOR DEGREE
University Lumsa
Science of communication, marketing and digital media L-20.
Vote: 109/110
I graduated with a thesis in business promotion and revenue management, focusing on the customer experience and technology applied to today’s promotional development in the fashion
& luxury sector.
Skills
The topics addressed were as follows:
- Transferring an activity online
- Making it easy for users to find a business on the Web
- Reaching more users locally, on social media or mobile devices
- Reaching more customers with advertising
- Monitor and measure web traffic
- Sell products or services online
- Expand a business on a global scale
The topics covered in the different modules were, the LVMH ecosystem, the luxury industry, luxury and sustainability. I chose to deepen the chapters on operations & supply chain and retail & customer experience.
Languages
My experience
Assit srl (RM)
Together with the marketing team of Assit (an insurance, wealth and welfare consultancy agency) I am collaborating on a Magalog aimed at attracting and informing the target audience.
Leonardo investimenti s.r.l. (RM) – Daddy outlet clothing shop
Management of social profiles (Instagram and Facebook).
Managing e-commerce, KPI analysis and Google ads. I planned online and offline promotional strategies together with the store managers.